Phase 3: Community identity
Signature product or craft
A signature craft is the thing a community becomes known for, the thing that makes people think of you when they see it …
Community brandA community's brand is its accumulated reputation: everything it makes and how it makes it, compounding over years. Unli…
Apprenticeship as productTeaching what you do is one of the highest-margin things a skilled community can sell, and unlike most high-margin thing…
Specialize vs. diversifyGo deep on one thing or spread across several? Every productive community hits this question eventually, and there's no …
Reinvestment at community scaleOnce a community earns reliable external income, deciding what to do with it becomes a central governance question. The …